If you combine marketing knowledge and experience with the ability to pull data and analyze it, have a broad base of skills, and enjoy a fast-paced environment, the role of Sales Operations & Marketing Lead for the Parts & Accessories division of Kawasaki Motors U.S.A. (Powersports) could be your perfect fit. You will help us maintain and grow our current programs while stretching your creative muscles to help drive the department forward. This is a role that offers an interesting mix of challenge and opportunity. You will:

• Spotlight your talent as you impact our success and growth momentum through your marketing activities and knowledge. Success could set you up to advance in our organization.
• Add to your skill set working with cross-functional teams and gain experience and recognition as you drive our department’s marketing strategy to the next level with the support of our wider organization. The sky is the limit for what you can create!
• Join a group of passionate, like-minded people who enjoy working together, are helpful and supportive, and take pride in their work. We have plenty of long-tenured employees who stay because they love the environment here, and we’re looking for someone who wants to grow with us.
• Find the best of both worlds: the collaborative culture of a talented team here in Foothill Ranch, alongside the stability, resources and opportunities of a global industry leader in multiple industries and locations.
• Get energized working for a company that sells ‘fun’ in an exciting industry. If you enjoy power sports / action sports, you’ll love working here!
• We offer exceptional benefits, a casual dress code and wellness perks such as an on-site gym, ping-pong tables and more.

Let the good times roll.® The Powersports Division of Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, side x sides, and Jet Ski® watercraft through a network of almost 1,100 independent retailers, with close to an additional 7,400 retailers specializing in general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with approximately 250 of them located at KMC's Foothill Ranch, California headquarters.

Picture: Get the kids outdoors and ready to ride on the KFX®90 ATV line with proportionate power and size that's perfect for riders ages 12 and older.

To be a good fit for this opportunity, you should have:

• A bachelor’s degree in marketing, business administration, or a related field; M.B.A preferred
• 5+ years of experience in marketing, including ideating, building, and executing marketing programs
• Excellent verbal and written communication skills
• Experience in pulling data, then analyzing it for trends, to see what worked, and to come up with new ideas
• The ability to successfully prioritize and organize multiple, competing tasks
• A strong attention to detail and strict deadline orientation
• The ability to bring energy and enthusiasm to group or team efforts
• Solid computer abilities, including experience with Microsoft Office Suite (Word, Excel, PowerPoint, Access), and the ability to quickly learn and become proficient in new systems / platforms

Preferred but not required:

• Corporate sales experience may be helpful
• A power sports or automotive industry background, or experience participating in action sports or power sports where you’ve gained an understanding of the power sports end user would be helpful

Pictured: With powerful thrust and agile rider-active handling from the V-shape hull, the JET SKI® SX-R™ offers a 1,498cc engine and hull performance that delivers comfort and confidence. It's the original stand-up watercraft.

Reporting to the Manager of Parts & Accessories (P&A) Sales, you will be the only team member responsible for the P&A division's marketing and sales initiatives from concept development through execution. This will include generating new projects, programs, and ideas, as well as running those we have already created.

This is a broad-ranging sales support role, where you’ll touch the areas of marketing, sales operations, product development, pricing, and IT, and will find yourself collaborating cross-functionally with many other teams. For example, you’ll join the meetings with the company’s broader marketing department to champion projects specific to P&A, and will have some support from that marketing team for collateral creation, social media, and more.

You’ll need strong data gathering and analytical skills to do this job well. We use a number of different systems, and you’ll need to learn how to use those to pick up data from multiple sources, create reports, then analyze that data. You’ll also act as the central hub to make sure information going out from P&A is correct, sales sheets and the website are updated, the inventory team is informed, dealer bulletins are completed, and more.

You’ll have a few main areas of responsibility. First, you will create, execute, and manage the P&A Division’s sales and marketing programs for dealers and consumers to maximize profits through sales strategies. Some of your key tasks in this area will be to:

• Develop marketing programs to increase sales to dealers and consumers
• Design retail service marketing initiatives and promotional campaigns
• Manage and modify dealer wholesale seasonal stocking and loyalty programs
• Compose and maintain Accessory Package and Oil Change Kits
• Establish new dealer product orders and auto-ship programs
• Plan, create, and execute additional wholesale and retail programs as determined on an ongoing basis
• Write and proofread creative materials, parts bulletins, and program announcements
• Communicate effectively as a liaison with internal and external customers/dealers/vendors regarding current and future initiatives and distribution details

You will also serve as lead coordinator for P&A Division business development projects and programs, including, but not limited to:

• Dealer merchandising and product training proposals
• Oil & Chemical product category refresh/re-launch (products, branding, merchandising, sponsorships, etc.)
• Data syndication of P&A product attributes to affiliated web partners and dealers
• Commercial/Fleet dealer drop-ship terms, conditions and web/intranet interfaces
• Call center and sales force management software implementation

Another of your main goals will be to develop concepts, and to establish and manage additional traditional P&A marketing activities for the division. In support of this goal, you will:

• Conduct research and analyze data
• Complete social and digital marketing, PR, event marketing, in-store merchandising and promotions, packaging and branding, and more
• Enforce and administrate the MAP (minimum advertised pricing) program
• Complete dealer and retail-based product training

You will also work to formulate, monitor and report out on performance of programs and projects, including:

• Building analytical data needed to measure program success
• Compiling and distributing financial and statistical information to report results to management

Note: this description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Pictured: You don't quit during a hard day's work, and neither does the Kawasaki MULE™ 4000 4x4 side x sides. These mid-size, high capacity, two-passenger vehicles have the muscle and endurance for a full day's work, plus the towing and cargo capacity to take the heavy load off your shoulders.

Professional development
You will expand your skills and experience in a variety of areas, from running our current dealer programs to learning the ins and outs of our P&A department. We encourage knowledge sharing, and you'll trade ideas and insights with Marketing, Sales, IT, Product Development, and others.

Career options
Although this role could keep you interested and challenged for years to come, we encourage our employees to build a career path with us. You could pursue other positions within the division, or grow your career within the wider Kawasaki organization. Should additional education be needed for advancement, we offer tuition reimbursement, after one year of employment, for career-relevant education.

Great environment
We have created a friendly and casual (blue jeans are fine) environment with down-to-earth people who enjoy working together and helping one another. Here at our Foothill Ranch headquarters, we have a cafeteria on site, along with the gym already mentioned. We're also convenient to restaurants, cafés and other amenities.

Innovative products and brand recognition
Motorcycles, lawn & garden products, Side x Side vehicles, Watercraft, ATVs and Small Engines are just some of the unique consumer products that have made the Kawasaki brand a household name around the world. Kawasaki products lead the power sports industry around the globe. The secret of Kawasaki's success is in designing and manufacturing products that offer balanced performance, high quality, reliability and excellent fit and finish.

Excellent compensation
In addition to a competitive salary and discretionary bonus potential, we offer a premium benefits package that includes all that you would expect, such as healthcare and other insurances and a 401(k) plan. It also includes a few pleasant surprises, such as a discount on Kawasaki products, 3 weeks of paid time off plus 15 paid holidays, discounts to Southern California entertainment attractions, and more.

Pictured: Powered by a fuel-injected 749cc V-twin engine that delivers mammoth power, the Brute Force® 750 4x4i ATV offers high-level performance for your outdoor adventures.

This job is a great fit for a multi-skilled individual who is good at multitasking. Sometimes you’ll be updating spreadsheets and communicating out those updates, while other times you’ll be interacting directly with dealers and consumers, as well as drawing on your industry knowledge, to come up with new creative promotions. It will take the ability to pay attention to detail, great communication skills, excellent creativity, and a high degree of self-motivation to always be looking for your next task rather than waiting to be told what to do.

Our ideal candidate comes up with creative ideas, but doesn’t lose sight of keeping things running smoothly; is great at using systems, and gathering and manipulating data; and understand how to use strategic thinking to support the department. If this sounds like you, then send your resume today!

Pictured: The sport appeal of Kawasaki's legendary Ninja® motorcycles goes well beyond the racetrack with the remarkably versatile Ninja 1000SX sportbike.